Revenue Stream
•
The cash a company generates from
each customer segment
•
For which value is each customer
segment truly willing to pay?
•
Revenue streams for different
segments may have different pricing mechanism
–
Fixed
price list
–
Bargaining
–
Auction
–
Market
dependant
–
Volume
dependant
–
Yield
dependant on inventory
•
For
what do customers currently pay?
•
How
are customers currently paying?
•
How
would they prefer to pay?
•
How
much does each customer revenue stream contribute to overall revenues?
Ways to generate Revenue
Streams:
–
Asset
Sale: Selling ownership rights of products
–
Usage
fees: phone services, hotels
–
Subscription
fees: Access to service, annual fees, gyms, mobile..
–
Lending/renting/leasing:
Temporary rights to use
–
Licensing:
Permission to use protected intellectual property in exchange for licensing
fees
Brokerage fees: Intermediary services
Please read the main article about innovative business Models Here
Please read the main article about innovative business Models Here
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