Channels CH
• Channels help in:
o
Raising
awareness
o
Helping
customers evaluate Value Proposition
o
Allows
customers to purchase
o
Delivers
value proposition to customers
o
Provide
post-purchase customer support
• How to communicate with and reach customer segments to deliver value
proposition
• Deals with any sales touch point:
o
Communication
o
Distribution
o
Sales
channels
• Channels help in:
o
Raising
awareness
o
Helping
customers evaluate Value Proposition
o
Allows
customers to purchase
o
Delivers
value proposition to customers
o
Provide
post-purchase customer support
• Through which channels do our
customer segments want to be reached?
• How are we reaching them now?
• How are our channels integrated?
• Which one works best?
• Which channel is most cost effective?
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