Customer Segment 08-18

Customer Segment

•      Defines the different groups of people that company aims to reach and serve

•      Without profitable customers NO company can survive

•      Distinct segment = Common needs = Common behavior = Better service

•      The question is WHICH segment to serve and which to ignore???

•      Customer groups represents different segments, if their needs require and justify distinctive offers

•      They are reached through different channels

•      They require different kind of relationships

•      They have substantially different profitability

•      They are willing to pay for different aspects of the offer

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•      Types of segments:

o   Mass Market: FMCG, B2C

o   Niche Market: B2B, specific requirements

o   Segmented Market: By size or industry

o   Diversified Market: Diversified customer business model

o   Multi-Sided Platform: Credit cards companies

Please read the main article about innovative business Models  Here